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REEBOK X BBC BOARDFLIP

BBC Iceream and Reebok are bringing back one of sneaker culture’s most iconic silhouettes: the Board Flip,
reintroduced in its legendary Watermelon colorway. The Board Flip first launched in 2005 as part of Pharrell Williams and NIGO®’s early collaborations with
Reebok, following the release of the 2003 Boutiques.

It ushered in a new era of skate footwear that fused
bold design sensibilities with authentic skate functionality. With its daring color palettes, premium materials, and meticulous construction, the Board Flip stood apart from anythinglse on the market, instantly cementing itself as a cultural artifact.
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BBC Iceream and Reebok are bringing back one of sneaker culture’s most iconic silhouettes: the Board Flip,
reintroduced in its legendary Watermelon colorway. The Board Flip first launched in 2005 as part of Pharrell Williams and NIGO®’s early collaborations with
Reebok, following the release of the 2003 Boutiques.

It ushered in a new era of skate footwear that fused
bold design sensibilities with authentic skate functionality. With its daring color palettes, premium materials, and meticulous construction, the Board Flip stood apart from anythinglse on the market, instantly cementing itself as a cultural artifact.