Reebok x Netflix: Power Moves Docuseries Launches June 4
Reebok is hitting the global stage in a bold new way—Power Moves, a six-part docuseries chronicling our return to basketball, is set to premiere on Netflix June 4, 2025.
The series offers an unfiltered look at the hustle, heart, and strategy behind one of the most exciting brand comebacks in sport and culture. From our Boston headquarters to the front row of the game, Power Moves follows Reebok’s transformation under the leadership of two legends: Shaquille O’Neal, President of Reebok Basketball, and Allen Iverson, Vice President.
Produced in partnership with Jersey Legends and The Intellectual Property Corporation, Power Moves goes behind the scenes to explore how Reebok is rewriting the playbook—blending legacy, innovation, and cultural momentum.
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Watch the Trailer Now
The official trailer dropped May 7 across all digital platforms. It's your first look at the energy and evolution driving this next chapter.
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Streaming on Netflix June 4
Tune in as Reebok steps back into the spotlight—with appearances by Shaq, AI, CEO Todd Krinsky, rising stars like Angel Reese, and more.
This isn’t just a docuseries. It’s a movement.
Power Moves premieres exclusively on Netflix, June 4, 2025.
Stay tuned, and don’t miss your chance to shop styles featured in the series—starting with the Engine A basketball shoe, available now.
