The fan experience at Hungry Jack’s National Basketball League (NBL) games will be pumped up thanks to a new partnership agreement with Reebok

The Pumped by Reebok courtside seats will provide a money can’t buy experience at select games for fans, celebrities, and influencers. More details on the seats will be announced soon.

Reebok will also join forces with 2022 WNBL MVP Anneli Maley to present season two of her highly popular podcast Under The Surface Pumped by Reebok. The podcast takes listeners beyond the court, as Maley dives into players stories, experiences, and struggles.

Reebok has burst back onto the basketball scene in recent years and its alignment with the NBL is a natural fit for both companies,” NBL Chief Partnerships Officer Lauren Hansen said.

“Reebok will continue to bring a range of benefits to fans this season, including the exciting Pumped by Reebok courtside seats promotion, the Under The Surface Podcast Pumped by Reebok, and more exclusive offers for the NBL community. 

Reebok’s General Manager, Ash Sampson, has been influential in implementing Reebok into the NBL ecosystem and we thank their entire team for embracing our competition.

“As a League, we are committed to lifting Reebok’s standing in the global basketball scene, and we will keep integrating their brand into our ecosystem.” 

Reebok’s iconic range of shoes will be showcased throughout the NBL world, with a collection of players to rock Reebok kicks during games, the commentary team to wear the brand’s lifestyle range, and fans to enjoy shoe drops throughout the campaign. 

"We are thrilled to embark on this monumental journey as Reebok Pacific enters into a groundbreaking partnership with the NBL. This marks a pivotal moment for us, and we couldn't be prouder. This year, you'll witness a completely reimagined presence of Reebok in Basketball. By showcasing the pinnacle of Reebok’s apparel and footwear, we aim to captivate consumers while sharing the remarkable story of our rich brand heritage.”

Reebok Pacific, Head of Marketing – James Chan

The 2023/24 Hungry Jack’s NBL Season begins on Thursday, September 28, when Melbourne United hosts the South East Melbourne Phoenix at John Cain Arena.

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