July 7 saw Reebok Australia birth a brand-new flagship store at Chadstone Shopping Centre. A momentous occasion for us here at HQ, months of planning and development, helping also mark a significant milestone for sports and fashion enthusiasts in Australia.

Reebok Chadstone Store Opening

Friday morning had excitement in the air, as customers eagerly lined up to be among the first to step into the store. The day was filled with good vibes and exclusive giveaways, including Reebok tote bags filled with stylish must-haves. Lucky winners also had the chance to claim exciting prizes and vouchers for a memorable shopping experience.

As customers explored the store on launch day, they were draped in bright lights made truly by the iconic Reebok vector logo that covers the store ceiling, they were also enveloped by an electrifying soundscape curated by a live DJ set as they shopped.

Inside Reebok Chadstone

Reebok Chadstone customers got to enjoy all brand fan favourites, from the iconic Club C sneakers to the high-performance Nano series. The flagship store also houses an extensive range of Men’s & Women’s footwear and apparel, fit for all occasions gym to street.

The moment a fit check is required, you’ll be greeted by an incredible Historic Reebok mural, so have camera ready, created by the talented team at Good Ideas, featuring all of Reebok’s footwear icons, concluding with new ventures across tech and modern fashion silhouettes.

So if you missed out on launch day, don’t worry, the good vibes continue so head on down to Chadstone Shopping Centre for all your Reebok needs. And if you need a little motivation to lace up and head on over to Chadstone this weekend. Here’s a little message from Reebok Global Ambassador, Shaquille O’Neal. (Keep an eye out in store for something in size 22 too).

Be sure to follow us at @reebokau_nz for all upcoming drops, news and future store launches.

See you soon Melbourne.


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